HOW TO BE SUCCESFUL ON Facebook
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1
Subject
line: First Lesson - Facebook Business Basics
Hello
"autoresponder code here",
Welcome
to the first lesson in the Facebook Business Basics
Crash
Course. Over the next few days you will receive several lessons
that
will help you learn a few basic ways that you can build your
business
and increase your profits with Facebook .
In
this first lesson let's talk a little about Facebook status updates and
how
they work so that you can better understand how to use Facebook
to
your advantage.
Because
there are so many social network terms out there, let’s
start
this lesson by distinguishing early on what a Facebook status
actually
is. A Facebook status is a post that appears for your contacts
to
read. Whereas before, Facebook statuses were immediately
broadcast
for everyone, now there are plenty of privacy settings to
protect
the person by letting them choose who can actually read their
messages.
You
can also interact through your Facebook status. Friends and other
contacts
are allowed to comment on the Facebook status or simply
Like
the status. Recently, Facebook has added a tagging feature to
Facebook
statuses. Put @ in the beginning and you are allowed to tag
as
many as 6 people in a post. Friends and contacts that are tagged
will
be notified in the same way that they are also notified when
somebody
else or the status owner has replied a status he commented
on.
How
are Facebook statuses important for professionals, you may ask?
Well,
Facebook statuses are what many consider as the very essence
of
Facebook. Here, customers, potential customers and other
interested
parties can interact on a particular piece of information in a
casual
manner that is way more convenient and conversational than
email
or even Twitter actually will.
With
Facebook statuses also, almost everyone can join in the
conversation
(that is if you want them to) which makes for a casual
promotion
of your product, service or company. The Facebook status is
a
powerful part of using Facebook for your business. The number of
Likes
and comments for every Facebook status will help your page
climb
up in its search engine position.
Facebook
statuses can also help you with branding efforts. For your
Facebook
marketing to be successful it is important that you monitor
your
page carefully, that you keep your status posts enthusiastic and
professional
at the same time.
While
it's tempting to place something instantly catching, hilarious or
even
shocking, you need to ask yourself first whether this will help the
business
reputation in the long run or will it just server as temporary
entertainment?
It
is important to optimize Facebook statuses in order to make them
more
searchable for potential customers. A good feature to use is
Facebook
status tagging. What makes this so advantageous for
business
owners is that when you tag affiliated companies in the post, it
will
also appear on their page. Therefore exposing your company to
customers
who may be looking at a related site. You can also do this
with
community pages. When you tag a community page, you will gain
access
to millions of potential customers who may have the same
interests
as your business.
While
it's important to organize your Facebook status updates, it isn't
recommended
that you leave all the work to organizing sites like
Hootsuite.
Checking through a Profile or Fan Page that are dominated
by
RSS Feeds is a turnoff for most potential customers. Clients want to
feel
like they’re interacting with a real person in the company, so be
mindful
of interaction.
We
have a lot to go over in the next few days if you want to learn how to
use
Facebook for your business, so make sure you look for your next
lesson
soon. We will be talking about how you can use Facebook to
attract
new customers.
Thank
you again for joining, If you have any questions or need any
assistance
please feel free to contact me at anytime using the contact
information
below. I will be happy to help,
Until
then,
"add
your name here"
"your
email address"
"your
URL here"
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2
subject
line: Second Lesson - Facebook Business Basics
Hello
"autoresponder code here",
It’s
time for your second lesson in the Facebook Business Basics
Crash
Course. I hope you found lesson one informative and that you
now
have a good understanding of how Facebook statuses work to
your
advantage. In this lesson we are going to talk about how you can
use
Facebook to attract new customers.
Some
business owners ask, why is it important to establish online
presence
through social networking sites particularly Facebook even
when
if you already have an official website?
Simple,
because Facebook is more accessible and to most, more
user-friendly
than any traditional website will ever be. It gives a sense of
friendliness
to business that puts prospects at ease and lends a sense
of
credibility to businesses who have no website to speak of.
Aside
from this, a Facebook page allows a business to be more
interactive
with present and potential customers, getting their feedback
for
everything from product reviews to testimonials. While it may seem
scary
because you can be given both positive and negative feedback,
businesses
should not be afraid because with Facebook it can be
easily
moderated.
If
you have a mind to you can retain the best feedback and hide the
rest.
This way, most potential customers will be able to read the
positive
testimonials of previous customers. Such feedback adds a
touch
of authenticity to your business, and can entice the potential
customer
reading it.
Furthermore,
customers who are tired of traditional online marketing
such
as email, newsletters and online ads will look to the Facebook
page
to have their questions answered. Having a Facebook page will
give
your business access to over 500 Million users without even
having
to buy e-mail addresses like what traditional email marketing
resort
to.
Interaction
isn't limited to Facebook updates and wall posts though.
You
can also use Apps to provide photos, notes and videos. When
using
a Fanpage which is the recommended page for businesses
(instead
of the more personal profile page), you can change the posting
ability
of fans which allow them to post photos, videos and links to the
page.
This way, potential customers will be able to see how other
customers
use the product or service.
Again,
this can engage the community to be more interactive as was
successfully
executed by the Pampers’ Facebook Fanpage. Other
companies
like Ben & Jerry’s go as far as polling customers. This
gives
customers a sense of power with regards to their products, which
in
turn will give them a sense of ownership and acceptance.
Facebook
is also a great tool to gain audience to promos, special
prices
and discounts as in the case of the company rushIMPRINT, who
use
their page to feature their products for sale.
The
site easily leads back to their official website as well as their toll
free
number. Some even use Facebook to give exclusive deals to their
customers.
This is a good way to gauge the effectively of your page.
Various
incentives can be given exclusively to Facebook users which
aren't
accessible by those who follow you through e-mail, Twitter or your
official
website.
Other
companies such as Baskin Robbins develop and use a
Facebook
application to make their Facebook page more interactive
and
enticing to customers. Through their account, they’re giving out a
very
enticing deal, a Buy One, get one promo that most enthusiasts will
not
surpass.
Facebook
is an easy tool to master and can add just the right sense of
fun,
differentiating you and your business from the rest in the market.
That's
it for today's lesson. In your next lesson we will be talking about
how
to use Facebook to advertise your business without spamming.
Until
then,
"add
your name here"
"your
email address"
"your
URL here"
PS.
Don't forget that if you have any questions or need any assistance
please
feel free to contact me at anytime. I will be glad to help.
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3
subject
line: Third Lesson - Facebook Business Basics
Hello
"autoresponder code here",
It’s
time for your third lesson in the Facebook Business Basics Crash
Course.
Today let's talk about how you can use Facebook to advertise
your
business without spamming.
Using
Facebook as the means for free advertising is probably one of
the
wisest movies any business person can make in this competitive
marketing
age. As we have been discussing Facebook offers plenty of
opportunities
for the business owners to launch develop and grow
through
its influential social network.
Through
Facebook, you can actually choose who to target just as easily
as
a paid system such as Google Ads does. Through Facebook, you
can
choose the location, interests, relationship status, gender, age and
location
of your target market. What a convenient way to start your
marketing
strategy online!
The
best part is that it can actually be free if you want it to be.
Facebook
gives you the option of running free or paid promotions. The
paid
aspect is through Facebook’s formal ads.
Now,
how do you run free promotions?
Why,
through your personal network, of course, or through your fan
page.
If you’re launching a product, service or brand, it is
recommended
to have a formal fan page. Nevertheless, personal
connections
such as friends, friends of friends, acquaintances and
relatives
will help greatly in building your business social network.
Wall
updates, photos, notes, group discussions and basically any other
posts
will help the product or service stay top-of-mind. As I mentioned
in
your last lesson, prospective customers want companies to have
enthusiastic
and informative updates.
Tip:
Don't make the mistake of barraging your customers or potential
customers
with too many Facebook updates at one time, or worse,
continuously
flood their Facebook walls with the same message placed
several
times. Spamming is annoying no matter who does it, so take
care
that you avoid doing that to your friends and fans.
The
best way to avoid spamming others, however intentional or
unintentional,
is to choose your target market well. Nobody wants to
receive
a wall post that is a generic message of a product they’re not
even
interested in.
You
can control who sees your message by researching the
person’s
likes or dislikes which may be apparent in their profile page or
you
may also ask from a personal contact. You can even check out
organizations
or groups that they are affiliated with online which are
related
to your business or industry.
Another
way to place a wall post in that isn't tantamount to spamming is
to
place it like a personal message. The less generic the message is,
the
better. You may start with something like, ‘Hi. I just saw from your
profile
that you like Ice Cream and I though you may be interested in a
free
sample of our Homemade Ice Cream.’
